Tag: International Entrepreneurship

Short Dissertation: Consumer behavior Theory-based Marketing strategies for Niche Brands: the case of To Summer in ChinaShort Dissertation: Consumer behavior Theory-based Marketing strategies for Niche Brands: the case of To Summer in China

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October 2, 2023October 2, 2023

Rituparna Sinha ChowdhuryRituparna Sinha Chowdhury 0 Comments 4:23 pm

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“Creating Value In International Business With Entrepreneurship Practices”“Creating Value In International Business With Entrepreneurship Practices”

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May 22, 2022May 22, 2022

Rituparna Sinha ChowdhuryRituparna Sinha Chowdhury 3 Comments 12:22 pm

Abstract Entrepreneurship in the international business has become one central element that has helped multinational organisations attain sustainability, growth and ...

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